Shoreline Stewardship

Description

This thesis aimed to determine what factors influence individual- and community-level shoreline stewardship attitudes and behaviours. Shoreline stewardship is part of the broader literature of environmental stewardship and place-based conservation. The needs and barriers limiting stewardship action were examined, as were the opportunities for increased impact. The Love Your Lake (LYL) program served as a case study into the impact of ENGO programming on shoreline stewardship among shoreline property owners in Ontario. This was investigated using a program workshop, interviews and focus groups with past program participants, and existing participant survey data. Community-Based Social Marketing principles were used to further examine the opportunities for increased impact on stewardship behaviour. The study found that the LYL program was effective in starting or continuing a conversation in communities around shoreline health. Some of the remaining needs and/or barriers included limited time at the cottage; limited knowledge of how to fix existing shoreline issues; low stock of local native plants and environmentally minded landscapers; ineffective messaging; a lack of interest, enthusiasm or concern; and weak environmental policies and governance of shorelines. Some participants also listed cost as a barrier, while others felt it had been well addressed already. Most participants thought that education could be a barrier but that it had been well addressed locally through LYL or other programming. Some key motivators and opportunities to increase shoreline stewardship included community building, increased lake association capacity, improved communication and marketing strategies, and persistence.

Author Keywords: Community-Based Social Marketing, Environmental Stewardship, Lake Health, Place-Based Conservation, Pro-Environmental Behaviour, Shoreline Stewardship