Control, Surveillance and Subjective Commodification on Facebook

Description

This thesis is a theoretical study of Facebook's surveillance project. It begins by taking one of the predominant organizational forms of modern surveillance, Foucaultian panopticism, and examining the ways in which its form, along with Foucault's broader model of the disciplinary society, is realized, remixed and extended by Facebook's virtual form. Following this evaluation, the remainder of the thesis proposes a model to augment this panoptical analysis.
The first part of this model uses Deleuze and Guattari's philosophy of the rhizome to explain the structural design and advantages of Facebook's network, while the second part deploys Zygmunt Bauman and David Lyon's concept of "liquid surveillance" as a means to explain how Facebook fosters seductive conditions of self-surveillance. The thesis concludes that older forms of control, new forms of seduction and the utility of advanced technologies are responsible in tandem for the undeniably widespread success of Facebook's surveillance project.
Author Keywords: Bauman, Deleuze, Facebook, Foucault, post-panopticism, surveillance