From social policy to social marketing

Description

Introduction -- Part 1. Mental health policy and the rise of Neo-Liberalism. 1. A brief historical context of mental health prior to 1970. 2. Policy making and government legislation. 3. Theoretical perspectives on the erosion of social policy -- Part II. Responses to mental health policy and reform. 1. The Canadian Mental Health Association. 2. The consumer/survivor movement. 3. Conclusions -- Part III: Social marketing and effective poster design -- Part IV: Recommendations for effective poster design., Laura Mayo. --, Completed for: Canadian Mental Health Association: Peterborough Branch, Professor James Struthers, Trent University, Trent Centre for Community-Based Education., Date of project submission: April 2003., Includes: Final research report, bibliography., Includes bibliographic referneces (p. 32-33)., Canadian Studies 481, Community-Based Research Project.