Survey and marketing analysis of Peterborough area educators

Description

Due to school board amalgamation three years ago, the Kawartha Outdoor Education Centre lost its funding from the Peterborough Board of Education. Since this time, the Centre has been struggling to maintain bookings by area schools., 1. Abstract -- 2. Introduction -- 3. Methodology. 3.1 Orientation. 3.2 Research method selection. 3.3 Survey compilation. 3.4 Study area selection. 3.5 Sample selection. 3.6 Survey approval. 3.7 Survey distribution and retrieval. 3.8 Data analysis. 3.9 Compilation of final report -- 4. Results. 4.1 Response analysis by site. 4.2 Contingency tables. 4.3 Code frame development tables. 4.4 Rating scale: Question #18. 4.5 Rating scale: Question #20. 4.6 Pie charts -- 5. Discussion. 5.1 Discussion for individual questions. 5.2 Marketing analysis. 5.2.1 Advertising. 5.2.2 Educational justification. 5.2.3 Presentations. 5.2.4 Correspondence. 5.2.5 Open houses -- 6. Conclusion -- 7. Appendices. 7.1 Accompanying letter. 7.2 Survey 7.3 Map of study area. 7.4 Map of Kawartha Outdoor Education Centre -- 8. References., prepared by Mary-Kate Christopher. --, Prepared for: Jacob Rodenburg, Kawartha Outdoor Education Centre., Geography: Honours Thesis.