Women's health care centre's lending library marketing plan

Description

Executive summary -- 1. Introduction -- 2. Historical Background. 2.1 The Women's Health Care Centre. 2.2 The lending library -- 3. Literature review. 3.1 Recent history. 3.2 Mental process. 3.3 Information seeking. 3.4 Barriers. 3.5 Internet -- 4. Questionnaire results and analysis -- 5. Analysis and critique. 5.1 Internal analysis. 5.2 External analysis -- 6. Marketing recommendations. 6.1 Scenario 1: Stay the same with moderate changes. 6.2 Scenario 2: Change for the future -- Bibliography -- Appendices., submitted by: Erika Pettersson., Completed for: Women's Health Care Centre; Supervising Professor: Prof. Ray Dart, Trent University; Trent Centre for Community Based Education., Includes bibliographical references., ADMIN 482H.