"TOUGH BUT NECESSARY"? AN ANALYSIS OF NEOLIBERAL AND ANTI-FEMINIST DISCOURSES USED IN THE ELIMINATION OF THE NEW BRUNSWICK ADVISORY COUNCIL ON THE STATUS OF WOMEN

Description

This study demonstrates that the New Brunswick government rationalized the 2011 elimination of the New Brunswick Advisory Council on the Status of Women (NBACSW) by discursively framing it as a duplication of services and as a non-essential service. The study relies on interviews with women who had been involved with the NBACSW, as well as literature about the use of neoliberal and anti-feminist discourses at the national level. I argue that the two rationalizations offered by the New Brunswick government rely on similar neoliberal and anti-feminist discourses to those used at the national level to eliminate women's institutional machinery and thus diminish women's capacities for advocacy and political representation. I argue that this discursive move positioned the province's largest women's advocacy group as an impediment to the common good of the province and as a threat to "Ordinary New Brunswickers," signalling a negative step for women in the province.
Author Keywords: Anti-feminist backlash, Canadian Feminism, Canadian Women's Movements, Discourse Analysis, Neoliberalism, New Brunswick