A transportation management strategy was conducted for Julian Blackburn Hall (JBH) using Dr. McKenzie-Mohr's Community-Based Social Marketing Approach. A total of 46 JBH employees participated in a survey that assessed barriers and attitudes towards alternative transportation., Introduction. General information on travel alternatives. Environmental aspects of travel alternatives. Economic aspects of travel alternatives. Health aspects of travel alternatives. General barriers of adopting travel alternatives -- The alternative transportation management studies. Identifying barriers to travel alternatives. Quantitative results. Qualitative results. Julian Blackburn Hall Employees' attitudes towards the reduction of single-occupancy vehicle use. Summary of Julian Blackburn Hall study -- Recommended solutions for the identified external barriers of alternative transportation to Julian Blackburn Hall -- Recommendations for present study -- Recommendations for future studies -- Conclusion -- References -- Appendices., Angela Au, Mathew Laing. --, Client: Peterborough Green-Up, Includes bibliographic references (p. 22)., GEO 470: Research in Human Geography.
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