Graduate Theses & Dissertations

University Aged Millennials' Attitudes and Perceptions Toward Vehicle Ownership and Car Sharing
Car-sharing may have the potential to contribute to a more sustainable transportation system. The current research sought to answer the question: what are university-aged Millennials' perceptions and attitudes toward the adoption of vehicle sharing and private vehicle ownership? The research consisted of hosting six interactive focus group sessions with Millennial students, who currently do not own vehicles. Using a qualitative approach, I analyzed the discussions through a social practice theory lens. I suggest that skills, meanings, materials, and social interactions have an influence on the way in which a transportation option is perceived by Millennials. The results revealed that social norms surrounding vehicle ownership and car sharing are being developed, shaped, changed, challenged and reconstructed. If car-sharing businesses, universities, and governments wish to progress toward a more sustainable transportation system, they should recognize the importance of marketing. Author Keywords: Car ownership, Car sharing, Millennials, Sustainability, Transportation, University
Analyzing the Effectiveness of Social Movements Opposing Fossil Fuel Infrastructure
Blocking fossil fuel infrastructure projects like pipelines is increasingly being seen as a legitimate way for civil society groups to reduce global carbon emissions. This research project is an exploratory case study of the Trans Mountain pipeline in British Columbia and its opposition. My research question asks, ‘What has each tactic/strategy of opposition in the campaign to stop the Trans Mountain pipeline expansion accomplished, and how have they been effective? How can they be done more effectively?’ Through interviews and an autoethnography, my research explores the effectiveness of activists in this campaign. I analyze the results of my findings within social movement theory and other activist definitions of effectiveness from my literature review. The more significant findings from my research are that activists need to do a better job educating the public on the issue, need to direct more of their resources towards promoting a solution to the issue and make alliances with other movements and groups. This research project contributes to the literature on the effectiveness of oppositional strategies and tactics of pipeline resistance, as well as social movement theory. Author Keywords: British Columbia, pipeline, protest, strategy, tactic, Trans Mountain

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2014 - 2024
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Format: 2024/03/28

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